BARACK OBAMA AND JOE BIDEN’S PLAN FOR SMALL BUSINESS

There are approximately 25.8 million businesses in the United States and over 99 percent of all employers are
small businesses, according to the U.S. Small Business Administration. Barack Obama and Joe Biden will help
small businesses by cutting health care costs, improving access to capital and investing in innovation and
development.
Lower Health Care Costs with a New Small Business Health Tax Credit: Barack Obama and Joe Biden
understand that the skyrocketing cost of healthcare poses a serious competitive threat to America’s small
businesses. Small businesses are the drivers of job growth in our economy, creating, on average, more than twothirds
of net new jobs each year. Yet small business owners face unique challenges in providing health care to
their employees, including higher administrative costs, lower bargaining power, greater price volatility and
fewer pooling options. Barack Obama and Joe Biden will reduce the burden on small businesses in our
economy by offering a new Small Business Health Tax Credit to help small businesses provide quality health
care to their employees. The Obama Small Business Health Tax Credit will provide a refundable credit of up to
50 percent on premiums paid by small businesses on behalf of their employees.
Obama’s Small Business Health Tax Credit will work alongside other aspects of his health care plan to lower
costs and improve competitiveness for America’s small businesses, including:
• Access to a Low-cost National Health Exchange: The Obama health care plan will provide small
businesses with new opportunities to buy low-cost, high quality health plans for their employees through
a national exchange similar that will allow small businesses to get the same benefits of spreading risk
and administrative costs over a large pool that larger businesses currently enjoy.
• Reduced Volatility and Lower Costs by Reimbursing Catastrophic Costs: The Obama plan will
reimburse employer health plans for a portion of the catastrophic costs they incur above a threshold if
they guarantee such savings are used to reduce the cost of workers’ premiums. This reimbursement
(often called reinsurance) is particularly important for small business plans, which can be overwhelmed
by the costs of catastrophic expenditures for even a single employee.
• Investment in Cost Reduction and Quality Improvement Strategies: The Obama plan will
aggressively lower health costs by facilitating broad adoption of standards-based electronic health
information systems, and other value-increasing innovations improving chronic care management, and
increasing insurance market competition.
Provide Zero Capital Gains and Other Tax Relief for Small Businesses and Start Ups: Barack Obama
believes that we need to reduce burdens on small business owners, many of whom are struggling to succeed as
health care and energy costs continue to skyrocket. Barack Obama and Joe Biden will eliminate all capital
gains taxes on small and start-up businesses to encourage innovation and job creation. Obama and Biden will
support small business owners by providing a $500 “Making Work Pay” tax credit to almost every worker in
America. Self-employed small business owners pay both the employee and the employer side of the payroll
tax, and this measure will reduce the burdens of this double taxation.
Expand Loan Programs for Small Businesses: Access to capital is a top concern among small business
owners. Barack Obama cosponsored the bipartisan Small Business Lending Reauthorization and Improvements
Act. This bill expands the Small Business Administration’s loan and micro-loan programs which provide startup
and long-term financing that small firms cannot receive through normal channels. Obama and Biden will
work to help more entrepreneurs get loans, expand the network of lenders, and simplify the loan approval
process.
Support Innovation and High-Tech Job Creation: Barack Obama believes we need to double federal
funding for basic research, diversify energy sources, expand the deployment of broadband technology, and
make the research and development tax credit permanent so that businesses can invest in innovation and create
high-paying, secure jobs.
Create a National Network of Public-Private Business Incubators: Barack Obama and Joe Biden will
support entrepreneurship and spur job growth by creating a national network of public-private business
incubators. Business incubators facilitate the critical work of entrepreneurs in creating start-up companies.
They offer help designing business plans, provide physical space, identify and address problems affecting all
small businesses within a given community, and give advice on a wide range of business practices, including
reducing overhead costs. Business incubators will engage the expertise and resources of local institutions of
higher education and successful private sector businesses to help ensure that small businesses have both a strong
plan and the resources for long-term success. Obama and Biden will invest $250 million per year to increase
the number and size of incubators in disadvantaged communities throughout the country.
Invest in Women-Owned Small Businesses: Women are majority owners of more than 28 percent of U.S.
businesses, but lead less than 4 percent of venture capital-backed firms. Women business owners are more
likely than white male business owners to have their loan applications denied. Barack Obama and Joe Biden
encourage investment in women-owned businesses, providing more support to women business owners and
reducing discrimination in lending. To create greater opportunities for women business owners who would like
to do business with the federal government, Obama and Biden will implement the Women Owned Business
contracting program that was signed into law by President Bill Clinton, but has yet to be implemented by the
Bush Administration.
Increasing Minority Access to Capital: Access to venture capital is critically important to the development of
minority-owned businesses. Yet there has been a growing gap between the amounts of venture capital available
to minority-owned small businesses compared to other small businesses. Less than 1 percent of the $250 billion
in venture capital dollars invested annually nationwide has been directed to the country’s 4.4 million minority
business owners. And in recent years, there has been a significant decline in the share of Small Business
Investment Company financings that have gone to minority-owned and women-owned businesses. In order to
increase their size, capacity, and ability to do business with the federal government, and to compete in the open
market, minority firms need greater access to venture capital investment, as well as greater access to business
loans. Barack Obama and Joe Biden will strengthen Small Business Administration programs that provide
capital to minority-owned businesses, support outreach programs that help minority business owners apply for
loans, and work to encourage the growth and capacity of minority firms.
Promote Small Business Ownership in the Communications Industry: Barack Obama joined Senator John
Kerry (D-MA) in calling on the Federal Communications Commission (FCC) to immediately address the issues
of minority, women and small business media ownership before taking up a second review of wider media
ownership rules. Obama has continued that fight by urging the FCC to establish an independent panel on
minority and small business media ownership. As president, Obama will support efforts to achieve diverse
media ownership, particularly in an era of increased media concentration.
Support Local Businesses Affected by Hurricane Katrina: In the wake of Hurricane Katrina, Barack Obama
introduced the Hurricane Katrina Recovery Act to rebuild the Gulf Coast. This bill included language to
increase the government-wide goal for procurement contracts awarded to small businesses owned and
controlled by socially and economically disadvantaged individuals for recovery and reconstruction activities
related to Hurricane Katrina. Obama also established a government-wide goal for procurement contracts
awarded to local businesses in Katrina-affected areas of 30 percent of that total value for 2006 and 2007.
Provide Emergency Relief: Barack Obama supported legislation to provide emergency relief to small
businesses affected by a significant increase in the price of heating oil, natural gas, propane, or kerosene. This
bill authorized the Small Business Administration to make disaster loans to assist small businesses that have
suffered or are likely to suffer substantial economic injury as the result of a significant increase in the price of
heating fuel.
Support Rural Small Businesses: Barack Obama and Joe Biden will support entrepreneurship and spur job
growth by establishing a small business and micro-enterprise initiative for rural America. The program will
provide training and technical assistance for rural small business, and provide a 20 percent tax credit on up to
$50,000 of investment in small owner-operated businesses. This initiative will put the full support of the
nation’s economic policies behind rural entrepreneurship.
Promote Digital Inclusion: The lack of affordable, high-speed Internet access in rural, urban, and minority
communities has created a digital divide between those who have access to the Internet and those who do not.
This severely limits the growth potential of many urban and rural companies. Approximately only one-third of
rural areas and half of urban areas have high-speed Internet at home or work. The areas affected by Hurricane
Katrina have particularly suffered due to a lack of IT infrastructure. Barack Obama and Joe Biden believe we
can get true broadband to every community in America through a combination of reform of the Universal
Service Fund, better use of the nation’s wireless spectrum, promotion of next-generation technologies, and new
tax and loan incentives. As a key step to achieving full broadband access, Obama believes the Federal
Communications Commission should provide an accurate map of broadband availability using a true definition
of broadband instead of the current 200 kbs standard and an assessment of obstacles to fuller broadband
penetration.

8 reasons for building an iPhone Web application

These days, having an iPhone Web application or an optimized Web site is not just a nice to have for your business – it’s a must have. Why?

Because with the soaring popularity of the iPhone and the iPod touch, the mobile Web revolution has begun in earnest, and if you are not part of it, you risk losing your hard-earned customers to competitors who are.
Here are eight reasons why your business shouldn’t wait another day to develop an iPhone Web application.

1. The iPhone is the top-selling mobile phone – Consumers are flocking to the iPhone in droves. According to the NPD Group, the iPhone overtook the No. 1 spot for the first time in the third-quarter of last year, beating out the Motorola Razr V3.

2. More people browse the Web on the iPhone – Within just six months of its U.S. launch, the iPhone became the most popular device for accessing news and information on the Web, according to M:Metrics, a mobile measurement firm. An estimated 85 percent of iPhone users browse the Web on their handset, the firm reported. The average for other phones? About 13 percent.

3. The iPhone is an increasingly viable ad sales platform – IPhone users are exposed to mobile ads more than any other handset. In November 2008, the iPhone ranked as the No. 1 handset worldwide by count of ads requested.

Furthermore, brands looking to include banner ads in their iPhone sites can, in most cases, continue to use the same ad serving system that they use on your standard Web site or take advantage of one of the many mobile ad networks that offer iPhone-specific programs.

4. Competition in the space is limited – for now – Despite the overwhelming popularity of the iPhone, most brands do not have an iPhone-friendly version of their Web site yet. If you compete in a crowded vertical, this means you can really differentiate yourself and gain new customers by developing one.

5. Capitalize on the iPhone’s favorable brand image – Consumers are fanatical about their iPhones. They love downloading cool applications, and they love visiting iPhone-friendly web sites and are quick to tell their friends about it. If your company is wise enough to engage this key demographic on their favorite handset, then they will likely think favorably of you as well.

6. An iPhone Web site also works on an iPod touch – This is an important consideration, considering the iPod touch is also mushrooming in popularity.

According to AdMob, the number of requests to their network from the iPod Touch was up 300 percent between November and December of last year. The iPhone and the iPod touch now account for 15.5 percent of requests to AdMob’s network. So, in addition to reaching all those iPhone users, you are also able to reach iPod users as well.

7. Building an iPhone-enabled Web site is easier than you think – Remember, an iPhone Web application, as Apple calls it, is not a piece of software, but an actual Web site that is made to “fit” the iPhone viewing experience.

For example, when you view a regular Web site on an iPhone, you are forced to zoom in on the site to actually read and interact with it.

With an optimized site, everything appears full size on your iPhone screen. Here’s a good example of what an iPhone site looks like on your desktop browser: http://iphone.soapnet.com.

Although easier than software, building a good iPhone site still takes expertise to ensure a rich, interactive user experience that is consistent with a client’s overall branding. It also needs to match the experience that iPhone users have come to expect from best-in-class iPhone sites.

8. The mobile Web revolution has begun – time to jump in – According to the Pew Internet & American Life Project, the mobile phone will become the primary means of accessing the Internet worldwide by the year 2020.

One of the main reasons is that researchers expect future mobile phones to have nearly all of the functionality that personal computers have. How can they assume this? Because the iPhone is nearly already there.

With its easy Wi-Fi connectivity, a browser that renders Web sites as you would see them on the desktop browser and the ability to download and run an increasingly broad spectrum of fun and useful applications, the iPhone is proving to be much more like a handheld computer than a phone.

Forward-thinking companies, who get their feet wet with iPhone-optimized Web sites, will be well poised for what the mobile future holds.